Content, content, content

Content, content, content

How’s your weekly blog doing? Has it become a fortnightly blog, monthly blog, quarterly blog, sad empty space? And how’s your social media presence? When last did you post something really meaty, with good pictures and great SEO (search engine optimisation) hooks?...
Why does good writing matter?

Why does good writing matter?

Here’s a statement I hope you’ll take a moment to think about: how you do anything is how you do everything. Get it? It’s why your public image matters, and few things are more bound up in public image than the standard of writing coming out of your organisation. Good...