Marketing takes its place at the boardroom table

Marketing takes its place at the boardroom table

In the first of a new series of surveys into the role of chief marketing officers (CMOs) in South Africa, VML South Africa has discovered that 40% of those surveyed are responsible for annual budgets in excess of R50 million. Jarred Cinman, CEO of VML South Africa...

Stan Lee & Spike Lee: the power of nuance in narrative

by Ismail Jooma. The term “storytelling” is an overtraded term in adland; “amplify the brand story” tends to be an obligatory addition to what is often a verbose checklist. This usually leads to the introduction of another well‐worn adlandism: “insight”. This...