He has built a global reputation for his entrepreneurial approach that has seen him share a stage with Richard Branson and create the WordStart boutique digital marketing agency. He was also part of the team that worked on Brand South Africa in the lead up to the 2010 World Cup.
He will also take responsibility for Rogerwilco’s annual Township Marketing Report, produced in 2021 in collaboration with Survey54 and Marketing Mix Conferences. It sits alongside the agency’s South African Customer Experience Report.
According to Rogerwilco, between 50 and 60% of South Africa’s urban population is living in townships and informal settlements, marketers had little insight on how to address them until Rogerwilco produced its Township Marketing Report.
Mtati says he looks forward to working on this game-changing initiative in South African marketing. “It provides actionable insights and I’m very excited that I get to take it on, especially as it fits with my interest in using data for audience engagement.”
Mtati is a proactive thought leader and contributes regularly to news outlets such as:
- Daily Maverick
- Entrepreneur, and
- The Huffington Post.
Mtati also hosts The Lead Creative podcast which focuses on the creative, marketing and communication industries.
Rogerwilco’s latest awards include FM AdFocus’s Small Agency of the Year 2020 and Digital Agency of the Year 2021.
The agency is growing and currently recruiting for junior, mid- and senior-level roles.
Published on Media Update & Bizccommunity