Don’t be flippant. Don’t be gimmicky. Don’t take advantage of the situation. And don’t let your scheduled posts and media run wild without a good sense check.
So what should you do?
No one has all the answers. I certainly don’t. But I do have some thoughts.
Now is the time to shine. To truly help our followers and customers. To offer them real value. To foster meaningful relationships that will last beyond the lockdown.
It’s about going back to basics. Remembering what our brands stand for and why we loved social media in the first place.
Social media connects people. It gives us unique insight into how they are feeling and what they are worried about. It enables us to help them from afar.
Your brand may not be able to drive sales right now. And this presents a unique opportunity to do what some of us have always secretly wanted to do – simply engage!
You have a captive audience, spending more time online than ever before, desperate for some good news and positivity. Put them first and speak to them with intent.
So how do we do this? Here are 4 ways:
1. Refocus on community management
2. Establish a virtual newsroom
3. Embrace new content types and platforms
4. Collaborate with influencers, ambassadors, experts and your community
Published on Biz Community