Digital agency of the year strengthens its already robust offering

So significant is a digital capability within the perception and performance of creative agencies now that marketing professionals surveyed deemed it an even more critical selection criterion than having no conflict within the same sector (80.2 vs 48.3%). In the same survey, 51.7% of marketing professionals rated integrated services as very important or important when choosing an agency. Rogerwilco sees the launch of its new digital PR offering as answering this need.

Mongezi Mtati, a digital marketing genius who founded a business that propels brand campaigns into a brighter future, has been appointed as a strategist at award-winning SA digital agency Rogerwilco.

Rogerwilco has appointed Mongezi Mtati as its new strategist. Mtati says he was attracted to the fact that Rogerwilco is an active innovator, creating tools such as the WOLF competitive visibility tool that pinpoints the competitive landscape for clients.

The future of advertising has arrived: tech and human creativity together create a new benchmark in effective advertising

Social media influencer, a relatively new term to our lexicon. In fact, the word influencer was only added to the English dictionary in March last year.

Last week was a rough one for online retail.

VMLY&R SA’s Live from The Edge presented both local and global thought leaders talking to the theme ‘From Cultural Clichés to Brand Authenticity’, addressing cultural relevance in an African context.

The CEO of TikTok has quit. He was a seasoned leader in the entertainment world, having come from Disney but was in the job for less than 100 days, and hinted that a changing “political environment” was behind his departure.

VMLY&R South Africa has announced its third marketing conference since the beginning of lockdown.